Bingo sites don’t usually look as busy as Platinum Play Bingo. Set up against a light blue background, there is constant flashing of promotion signs, or join now signs in different colours. It is easy for one to become overwhelmed with their list of bingo promotions which are displayed on the homepage itself. Platinum Play Bingo hasn’t always been so, in fact a couple of months ago, it’s appearance was rather dull and staid. I am unsure how much this extreme makeover is working in the bingo site’s favour. The good thing about Platinum Play Bingo is that it is a multi-currency bingo site, and that means that players from all over the world descend on the site to play and experience bingo!

Platinum Play Bingo doesn’t count among the top twenty bingo sites in the UK, and it is attempting very hard with its promotions, and registration offers and bingo site makeovers to change that. I can’t tell you how annoying, the blinking ‘Join Now’ sign is, or for that matter the way the bingo site speaks down to its bingo players, as though they were amateurs through and through. Upon registration, bingo players get £10 worth of free bingo to get things started followed by a 200% cash match for a deposit of upto £100. Thereafter, only 50% cash matches on all deposits. Something tells me this bingo site is trying too hard to lure in the bingo players, but can it hold on to its players with jackpots to match their registration bonuses.

Platinum Play Bingo hosts only 90 ball bingo games and progressive jackpot games, which limits the amount of bingo one can play on the site. In addition, there are only a few casino games, and as I had suspected, the jackpots are definitely not worth all the trouble. Platinum Play Bingo boasts of having an active community and they honor their loyal bingo chat players and such, but beyond that I am not sure, whether all those on the chat spend their time playing bingo on the site. In addition to the free bingo available on registering on the site, there are also bingo chat games that add somewhat of a zing to the bingo site. There are a whole bunch of chat games that players can jump onto when playing 90 ball bingo becomes boring.

Platinum Play Bingo also has an entire section dedicated to bingo etiquettes, reminding me once more of the school-like atmosphere that it first reeked of. Sometime ago, the sex toy and lingerie store Ann Summers jumped on to the bingo scene, and around the same time Platinum Play Bingo decided to throw Ann Summer like bingo parties online, where bingo players learn how to play bingo and walk away with bingo goodies.

Platinum Play Bingo makes most of its revenue, I believe, from its bingo promotions alone. The bingo site, has bingo promotions for every occasion, there are bingo promotions that run weekly, monthly, and also daily, in some special cases. The bingo promotions are promoted extensively, but don’t garner much interest. The recently launched bingo promotion, ‘Bingo Ball-For-Life’, is the only one worth the mention here. The bingo promotion said to be for life and is based on your lucky number. Bingo players have to pick their lucky number, customise it – make it their own bingo ball, and those who will bingo on their lucky number will win big jackpots! This promotion is said to be unique, but what happens when more than one person picks a particular number as lucky? The jackpots are heavy, and you can win up to £50,000!

In all, Platinum Play Bingo is a small bingo site trying to pass of as something big and exciting. I think they’ll do better if they realize their potential and concentrate on creating a niche audience instead of trying to reach out to everyone and appealing to no one.

This article was written by Bingokitty for London Bingo

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