William Hill, one of the biggest online bingo players has been delivered good news by the Easter Bunny. William Hill has become the new sponsor of the Winter Festival at UK’s Kempton Park racecourse. William has signed a four year deal worth 5 million pounds and sponsorship of the showpiece King George VI Chase. This is definitely big news for this bingo biggie, but is also a victory on their home turf. William Hill’s original love for sports betting and horse racing leaves their bingo and casino world in a dim light.

The online bingo stream from William Hill will not suffer due to this deal. UK online bingo players, have no exciting bingo promotions to look forward from the bingo site right now, but all that should change in the next couple of months. William Hill Winter Festival is going to prove to be a great opportunity for the owners of Kempton Park as well. There hasn’t been a more  fitting symbiotic deal signed in the past couple of months. The racing event biggies will receive a lot of promotion from William Hill’s existing position as a leader in the sports betting industry. As for William Hill, this is another prestigious event for the company to have their name associated with.

William Hill needs to make similar moves to improve their online bingo status. It looks like their site is falling behind some of the competitors. William Hill already has popularity and image due to its longstanding presence in the world of sports betting, and most of its UK online bingo players have been lured in by that bait. But with unexciting bingo games, miserly jackpots and tasteless bingo promotions, the online bingo team seems to be taking a dive. Despite their sketchy UK online bingo presence, William Hill seems to have bagged the gold in what they do best. What is even more of a news to boast is that William Hill takes over the reins from fellow UK bookmaker Stan James. We keep our fingers crossed for William Hill to create a similar storm for their UK online bingo fans.

This article was written by Bingokitty for www.londonbingo.co.uk

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