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August 23rd, 2009
As some of you may know, members of Tombola Bingo team was shooting for their new TV advertisement campaign for their online bingo website all the while keeping their online bingo players in the loop through a daily blog featuring behind the scenes footage including videos and photos of the shoot location and how it was progressing. All this in order to get their players involved with the whole project!
Well after all that excitement around the making of the ad, Tombola Bingo has finally launched their new television campaign a few days back. The adverts are to be aired across prime time slots like Coronation Street and Emmerdale Farm. Not only that, they have kept name of the shoot location a secret and has challenged Tombola players to take a wild guess about the location The player who gets lucky enough to guess the correct location will be promptly sent off to the location for a family holiday courtesy Tombola Bingo. Do check out the Tombola website and YouTube channel for the clues!
The new campaign replaces the one with a fairground backdrop as Advertising Standards Agency (ASA) banned it on a complaint that felt the earlier ad could appeal to children and young adults. This time the Tombola Bingo creative team has played it very safe and replaced the peppy colourful rollercoaster ride of the previous ad with a more sedate, moderately paced narrative against a tropical theme with a middle aged cast! The advert is available on you tube so you must check it out for yourself.
Regular Tombola Bingo players would agree that advert or no advert the site is unique for their exclusive online games developed by their in-house bingo software and available no where else. No wonder they claim to be Britain’s biggest site.
Written for www.london.bingo.co.uk by Irene
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Tags: bingo players, bingo promotion, Online Bingo News, online bingo site, Tombola Bingo |
