The following news will knock the lights out of any avid music and lotto fan. Major lottery games developing company – GTECH has announced that it will be developing a whole bunch of lottery games based on the globally popular American rock band – Aerosmith. Now there is more than the drama of the lotto to set the hearts of online bingo players racing. In addition to the fabulous jackpots for the lotto games, bingo players will be vying for the band’s merchandise and once-in-a-lifetime experiences.

This bingo promotion has been creating waves among lotto fans because, it is not only giving regular online bingo players something that goes beyond a jackpot, but also gives new players a reason to shift to online bingo. GTECH is planning on creating a whole bunch of interesting lottery games based on Aerosmith. Fans of online bingo and the band are hoping that GTECH extends the bands branding to slot machine games, instant games, even scratchcard games if possible. Online bingo players are also thrilled because the jackpots are claimed to be of rockstar proportions and the deal between the two industry giants will mean more quality online bingo gaming for bingo players.

This massive bingo promotion comes on the heels of some other branding news big – Marvel comics tie-up with Intercasino. This year seems to be a big year for online bingo, with massive deals being sealed and various governments taking interest in legislating and monitoring online gaming activity. This bingo promotion is already set for cashing in on the market, because according to sources, amont core lotto players, approximately 60% are  male and 40% female, in the 25-54 year old age group. This demographic may also be in line with that of online bingo players. A lot is riding on this great bingo promotion, as online bingo players wait with baited breath for a massive launch of the Aerosmith series of lottery games.

This article was written by Bingokitty for www.londonbingo.co.uk

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