Crown Bingo’s latest venture into promotion of it’s brand has led it to the gates of television sponsorship. There have been plenty of online bingo sites who have indulged in some form of TV presence in the past, but this deal is supposed to outshine all previous ones. Crown Bingo is signing up for a new daytime sponsorship deal on TV, and what is more is that these channels selected are some of the most popular ones available. Starting soon, Crown Bingo advertisements will be woven in the daytime programming on the freeview channel ITV3.

Crown Bingo has already been using television to get its name and winners across to a wide spectrum of audiences and now this is going to be a regular feature. The initial four week period will see bumpers going in and out of the ad breaks during some of ITV3′s popular daytime shows. The advertising slot used by the online bingo company wil run between 9am and 7pm and will also be seen during programmes such as Quincy and Inspector Morse, available on ITV3, Sky and Virgin media. The advertisement campaign will be different to that currently on the telly, and will feature the various Crown Bingo personalities in different situations all singing to the tag line – All About The Bingo’.

Crown Bingo may also reach a stage where it will decide to promote its bingo promotions on TV. For now Crown Bingo is only interested in increasing its player share, by getting new bingo players to register on its site. Whilst currently, all they care about is achieving success that can be likened to Foxy Bingo’s. Bingo players know that the bigger the online bingo site gets, the bigger do the bingo promotions. Bingo players out there are not particularly in tune with bingo adverts on the telly, but it would definitely be interesting to find out how Crown Bingo’s massive mega daytime sponsorship deal works out.

This article was written by Bingokitty for London Bingo

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